Just sitting in front of your laptop coming up with content on the spot, on a daily basis is not the best strategy. By randomly adding content to social media without structure gives the impression that you are a bit all over the place. It reduces your potential customer trust in you and your business, and they will soon stop visiting your site.
But I know what you are thinking….
“I don’t know what to post?”
“I don’t want to look silly”
“Who is interested in my story?”
All these questions come from within you and if you change your mindset and think from the customers' point of view, creating content becomes so much easier.
So, where do you start?
Decide what’s the purpose of social media; Brand awareness or selling
Social media has proven to be a key factor in creating brand awareness. This is due to the fact social media is a great platform for your brand to maintain customer relationships. It also allows you to obtain new leads. Lots of people learn about a new brand because a friend has mentioned it on social media.
When it comes to selling on social media this is also a great platform. A great example is someone selling bracelets from recycled ocean waste. People feel they are helping the planet if they buy one. You can reach so many more people on social media.
Divide your week into themes
You really, do not need to post every single day. You don’t want to bombarded customers with useless content and then they get bored and go elsewhere. Why not try to stick to weekly themes e.g. #workoutwednesday (if your business is gym related). You could post an exercise, with basic instructions and pointers and then each week your followers know what to expect. This way you can plan your content in advance and save time in the long run. You could also post something like #Mondaymotivation; this sets up your customers for the week with a positive quote.
Explain what you do
This sounds obvious but your potential customers may not know or understand the terminology that you use, so keep it short and simple and this should keep customers engaged. Photos or short videos are also a great tool for getting over information. Too much information and people become disinterested.
Try and make yourself available for questions from customers and aim to reply to them in a fixed time, i.e. 48 hours. Being prompt with replies and giving non-complicated and long-winded answers will again build a relationship with the customer.
Pick your days and times wisely
Try to work out when your target audience is most active and then schedule posts for those times. If your target is business/office workers, then try and consider the hours of 12-2 for the lunchtime breaks and then after 5pm for the commute home. If your target is stay-at-home parents, then maybe target after 9am and before 3pm (school drop off times). Therefore, it is wise to know who your target audience is.
Of course, posting at peak times means you will come up against competition from other businesses but if you make your posts, useful, interesting and helpful then this will help. Make them informative and colourful so you can grab more people's attention.
Posting @ 11.30pm on a Friday night would not reach as many customers as it would at peak times.